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426 Know-How Sharing

Black Friday

The ultimate Black Friday-Checklist:
10 essential steps to Prepare your online-store for the year's biggest shopping event

_To dos

10 to-dos to prepare your online-shop for the shopping day of the year

Black Friday on November 24 is just around the corner. To support you, we have compiled a list of 10 important to-dos that you should get started with:

  1. Shop optimisation: Get your online shop ready for the rush of visitors and analyze your store's performance. 
  2. Stock & logistics: Prepare your warehouse and logistics and make sure you have sufficiently large stocks. 
  3. Customer acquisition: Use vouchers to attract new customers and reactivate old ones. 
  4. Payment options: Offer multiple payment methods and enable your customers to pay easily and quickly. 
  5. Multichannel sales: Take advantage of multichannel sales to increase the visibility of your products. 
  6. Mobile usability: Think mobile, and don't forget that on last year's Black Friday, about 70% of all online shopping was done on mobile devices.
  7. Checkout: Check your checkout process to make sure it works smoothly and quickly, especially on mobile. 
  8. Pricing & promotions: Test price changes and promotions and make sure all prices, vouchers and discounts are properly registered. 
  9. Email Marketing: Plan some email marketing campaigns to bring potential customers back to your website. 
  10. Cyber-Monday: Use Cyber Monday on November 27 as an additional sales opportunity by keeping your promotions running after Black Friday. 

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