10 to-dos to prepare your online-shop for the shopping day of the year
Black Friday on November 24 is just around the corner. To support you, we have compiled a list of 10 important to-dos that you should get started with:
- Shop optimisation: Get your online shop ready for the rush of visitors and analyze your store's performance.
- Stock & logistics: Prepare your warehouse and logistics and make sure you have sufficiently large stocks.
- Customer acquisition: Use vouchers to attract new customers and reactivate old ones.
- Payment options: Offer multiple payment methods and enable your customers to pay easily and quickly.
- Multichannel sales: Take advantage of multichannel sales to increase the visibility of your products.
- Mobile usability: Think mobile, and don't forget that on last year's Black Friday, about 70% of all online shopping was done on mobile devices.
- Checkout: Check your checkout process to make sure it works smoothly and quickly, especially on mobile.
- Pricing & promotions: Test price changes and promotions and make sure all prices, vouchers and discounts are properly registered.
- Email Marketing: Plan some email marketing campaigns to bring potential customers back to your website.
- Cyber-Monday: Use Cyber Monday on November 27 as an additional sales opportunity by keeping your promotions running after Black Friday.
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