_b2b e-Commerce opportunities
Unlocking new opportunities through B2B e-commerce
The development of B2B e-commerce takes more time compared to the B2C sector: requirements are more complex, agreements with customers are individualized, and sales processes are well-established. However, the online business presents significant opportunities, both for existing customers and for accessing new international markets.
Process optimisation due to:
_Requirements of a B2B Portal
Essential product data and information such as texts, CAD drawings, manuals, and variant management must always be accessible to customers. To efficiently manage data maintenance efforts, good connectivity and centralized control of data-transmitting systems are crucial. An integrated ERP system within the customer portal ensures the display of more individualized products or current availabilities. Customers can easily determine this information themselves before placing an order. In the future, product ranges will become more complex, and services will play an increasingly important role. Close integration of information will guide them in the right direction."
In the B2B sector, there are typically at least two pricing structures: the list price and individual conditions. Negotiated discount tiers, defined budgets, material surcharges, and marketing promotions add to the complexity of pricing. In our integrated dealer portals, you have centralized control over these aspects directly from your ERP system. You can maintain the relevant data in one place, and they are automatically kept up-to-date in all systems. The management of complex, global shipping costs is also possible in your ERP system and is transparently presented to your customers before placing an order.
The execution of B2B deals often spans globally and involves significant effort. A digital dealer platform, connected to the ERP systems of all subsidiary companies through automated processes, significantly facilitates workflows