Combo-Shops
Complex multi-channel solution for the international beauty industry
Combo-Shops GmbH is an Austrian e-commerce company with a clear focus on beauty, haircare, and professional salon supplies. With its online shop BellAffair and a physical salon, the company combines digital commerce with professional beauty expertise. It serves both end customers (B2C) as well as beauty professionals and hair salons (B2B), nationally and internationally.
As the brand grew, the existing custom shop solution reached its limits. The goal was to create a modern, future-proof platform capable of reliably handling multiple countries, diverse target groups, complex pricing structures, and promotions.
< the project >
We supported the migration from a custom shop system to Shopware 6, creating the technological foundation for scalable, international multi-channel commerce.
At the core was the development of a clearly structured shop architecture with both B2C and B2B channels, designed for international growth. In total, eight sales channels were implemented: two B2B shops for the Austrian and German markets, as well as six B2C shops for Austria, Germany, Switzerland, France, Italy, and the international market.
Thanks to the country-specific setup of each channel, BellAffair can address different markets, languages, and target audiences individually, while maintaining a centralized and efficient system landscape.
In addition, we developed custom extensions for Shopware 6 to meet specific business requirements. These include, among others, a plugin for automatically adding free products as part of promotional campaigns, as well as a dynamic pricing logic for users entering the shop via price comparison platforms such as Idealo.
The result is a flexible, future-proof e-commerce solution that provides BellAffair with a solid foundation for continued international growth.
OFFERED SERVICES
B2B E-Commerce
B2C E-Commerce
Plugin Development
< what clients say about 426 >
We were impressed by 426’s flexibility, expertise, and fast, solution-oriented implementation.
< Lisa Schnur · Head of Growth, Combo-Shops GmbH >
“The launch of our BellAffair and BellAffair Pro shops was a demanding project with several challenges that we successfully overcame together. We were particularly impressed by the flexibility, technical expertise, and fast, solution-oriented implementation – a strong foundation for our continued collaboration.”
TECHNOLOGIES
Shopware
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