Optimising the conversion rate & infrastructure of the e-commerce presence

Logo Dynafit in webp format with transparent background
_Customer needs & 426 Services

As the technical partner of the Oberalp Group, we are responsible for the ongoing development and support of Dynafit’s entire e-commerce presence. In 2020, we started with the redesign of the product pages and the check-out. But not only that.

_the Project

The Project

We optimised the conversion rate using a variety of crossovers through specific implementations on Google Analytics, product registration and other pop-ups that are essential for marketing campaigns. Then we developed a new infrastructure as a foundation for brand initiatives, making it easy to create landing pages, specific packages and other useful areas to support various product launches. Among other improvements, we enhanced the service for obtaining product warranties: new features were added to the eyewear range launch page. We also took care of testing and training for the proper management of the platform. We helped Dynafit reach the next level by optimising the conversion rate.



Shopware 5

Creating webshops demands a significant amount of technical know-how. This is precisely the challenge that 426 assists you in surmounting: a rapid learning curve, adaptable software developers, and, notably, proficiency in multilingual ventures facilitate the establishment and growth of your digital store. Through years of numerous programming undertakings, we have achieved the esteemed status of Shopware Gold & Shopware Technology Partner. We are equipped to manage crucial tasks on the path to crafting your distinctive online enterprise.

Dynafit - Outdoor and mountaineering equipment

Dynafit began manufacturing high-quality ski boots in the 1950s and experienced a real boom in the 1960s when the legendary Franz Klammer wore them in his competitions. The exceptional brand belongs to the Oberalp Group and offers a wide range of quality skiwear. Speed, lightness, technology and resistance – these are the principles that shape the company’s daily work and are central to the production of its sports products. Dynaft stands for products that are specially designed to meet the needs of people who live for breathtaking mountain and nature adventures. 

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_Our projects

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