Oberrauch Zitt

New digital positioning: focus on data integration and online sales channels

Logo Oberrauch Zitt in webp format with transparent background
_Customer needs & 426 Services
The need to connect their website to other marketplaces in the world of luxury fashion led Oberrauch Zitt to embark on a new digital path with us at the beginning of 2020. The collaboration was the start of new digital transformation processes: Strengthening the online presence and focusing on omnichannel marketing.

_the Project

The Project

Given the amount of data, content and products, we started implementing PIM Akeneo. We have developed new interfaces and managed the integration of YUB Connect with various sales channels. After a few months, we will support you in developing your own online shop from scratch. Today the company wants to concentrate on omnichannel sales and develop its own digital portal to increase sales. The aim is to integrate all commercial touchpoints, both online and offline, in order to address as many customers as possible.



Logo Shopware 6

Shopware 6

Are you keen on staying current with cutting-edge technology? Just as operating systems continuously receive updates with each new iteration, shopping systems also experience enhancements, bringing forth fresh features, designs, and enhanced security measures. Hence, we recommend considering a significant upgrade. With a track record of numerous migration projects, we've earned the prestigious titles of Shopware Gold & Shopware Technology Partner, making us well-equipped to handle critical tasks on your journey to crafting a unique online business.

Akeneo PIM

As Akeneo Bronze Partners, we specialize in customized PIM consulting services, ensuring the efficient realization of your unique vision. Recognizing the distinctiveness of each business, we acknowledge that there is no one-size-fits-all approach to success. By fostering close collaboration with our clients and offering comprehensive guidance, we collaboratively forge the path to achievement.


YubConnect simplifies your connectivity needs by providing a unified platform for managing all your connections and granting you complete control over them. Our expertise extends across various industries, including e-commerce, price comparison engines, sales channel platforms (like Amazon and eBay), inventory management systems, payment processes, applications, B2B collaborations, and tailored integrations, making us specialists in creating seamless interfaces.

Clothing by Oberrauch Zitt
Oberrauch Zitt

Oberrauch Zitt is one of the largest fashion houses in South Tyrol. The company was founded in 1846 when Anton Oberrauch opened a small textile shop under the Bozen Lauben. In over 150 years of retail experience, Oberrauch-Zitt has developed into a company that creates perfect looks time and again. The focus of the company’s continuous development is on the production and sale of original Bolzano loden. – Flexibility and passion every day in the service of customers, but above all constant attention to changing trends and fashions.

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_Our projects

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