SERTO
Good connections, now also online: SAP®-integrated webshop with PIM and payment integration.
In a constantly evolving business landscape, SERTO aimed to present its complex range online, streamline internal processes, and relieve the sales team from standardized tasks. As experienced software developers, we collaborated with SERTO to address these challenges and crafted a tailored B2B eCommerce strategy. Our services were oriented towards understanding SERTO's unique needs and delivering innovative solutions.
< the project >
The centrepiece of the project was the seamless integration of the SERTO and EXMAR webshops into the SAP system through OXID4SAP. This integration not only automated pricing in the shopping cart but also facilitated the dispatch of relevant documents, such as test certificates, along with the order confirmation. The two shops provide comprehensive product information in the form of a clear table, CAD data, assembly videos, and PDF documents, centrally managed in the integrated PIM system. The connection to the SAP system allows customers to access current and past orders, view purchases, and check delivery dates. The Hose Configurator is a highlight, enabling the customization of individual stainless steel-braided PTFE hoses. eCommerce processes align closely with the established systematics in the company's SAP system, facilitating the setup of automated processes, and the OXID4SAP integration enables real-time exchange of numerous pieces of information between the SAP system and the two shops. During the project, the existing CMS of both websites, www.serto.com and www.exmar.de, was replaced by OXID and thus consolidated with the shops. OXID now delivers not only shops but also the company's websites.
Advantages at a glance:
- Order simulation including surcharges and discounts
- Real-time delivery schedules, even for international shipping
- Order history for both online and offline orders
- Dynamic retrieval of documents as PDFs from SAP (invoices, delivery notes, orders)
- PSP integration (UNZER) for credit card payments
OFFERED SERVICES
PIM Implementation
B2B E-Commerce
SAP® Integration
< what clients say about 426 >
As an owner-manged SME, we feel very well understood by our technical partner.
< Kurt Bolliger · CFO SERTO, Group >
“As an owner-managed SME, we feel very well understood by our technical partner. OXID as an eCommerce platform suits us in the industrial B2B environment. It is future-oriented, is being further developed and can be strategically expanded for us.”
TECHNOLOGIES
Pimcore
OXID4SAP
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